Question1: A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable data. The company will only use the unreliable data source as a backup source.
Which AEP feature should be used to meet this requirement?
Question2: A customer wants to send out a personalized monthly reminder email to all customers that have opted in to tell them about the monthly specials.
Which attributes should be sent to the destination?
Question3: A clothing company is based in Canada. A marketer at the company wants to launch a summer sale email campaign to target customers who have browsed for any summer clothing in the last 90 days. The marketer wants to send out the campaign on August 1.
The company sells the following summer products:
* Sandals
* Swimwear
* T-shirts
* Shorts
The available attributes are: customer_hobbies email opt in
The available events are:
producLbrowse
product_category
itemjd
How should the marketer configure this campaign?
Question4: A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?
Question5: A user wants to use the AEP Ul to create an audience that includes customers who have an email address, are from the same country, and are interested in painting or drawing.
What should the user do?
Question6: A B2B company wants to invite current customers who have logged into their account in the last 90 days to its local roundtable event in Chicago, IL through a personalized postcard, SMS Text Message, and email invitation:
The B2B company has client information available in the following data sources:
* Adobe Analytics
* Adobe Experience Platform
* Adobe Audience Manager
* Adobe Campaign Standard
* Adobe Experience Manager
* CRM
Which steps should the B2B company take to send the communications?
Question7: A company collects online transaction data from two different sources and onboards into AER The data is housed in two systems:
* Digital Order Line (DOL), which gets data at a daily batch latency
* Streaming (Web/App)
The company prefers to use Streaming data over DOL. Which method should the engineer use?
Question8: A marketer wants the ability to send win-back messaging to consumers through Instagram ads based on their last purchase, whether it occurred on the organization's App, website, or in-store.
The marketer has the following data sources available to be imported:
* Member Hub
* Digital Order Line (DOL)
* Brick Mortar Order Line (BMOL)
* Clickstream
How should the Experience Platform be set up?
Question9: A company is collecting data where the source data is not automatically hashed. According to data privacy policies, the data must be hashed to all destinations when exporting any data.
What must the engineer select to correctly send the data?
Question10: A company collects data from a web form on its site. The company wants to merge the data from the form and deduplicate the information against existing customer data:
Company Existing Profile Data:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7787
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Manager
Data From Web Form Submitted:
* companyEmail: [email protected]
* fName: Celeste
* IName: Brown-Smith
* officePhone: 555-555-7700
* mobilePhone: 555-555-1212
* companyName: Blue Widget Company
* companyPosition: Director
Assume deduplication by the composite key companyEmail + IName + mobilePhone and the new web form data supersedes current data.
Which entry will the export file contain?
Question11: A destination segment export is set up to send data to an email provider with the default file name. The receiving team asks for the file name to be modified to be more descriptive.
Which three options can the engineer add? (Choose three.)
Question12: A customer is bringing in data through the following AEP Source Connectors:
* HTTP Sink Connector via streaming for transaction data
* S3 Connector for their batch Profile data coming from a Data Lake
Which segmentation evaluation is allowed9
Question13: A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?
Question14: A food company offers monthly subscription meat boxes. People who buy bacon in the past 90 days typically spend 20% more. The company wants to use the Experience Platform to remind customers to add bacon to their upcoming subscription box to increase sales. Subscription boxes cannot be changed 2 weeks before delivery.
The company has the following data sources available to be imported:
* CRM system of customers
* Order Processing System detailing orders
* Product Catalog via Magento
* Adobe Analytics
The company uses the following tools to market to customers:
* Email
* Google Display Ads
* Facebook
* Adobe Target for personalization
How should the engineer set up the segment?
Question15: After successfully ingesting profile data from a CRM system into AER a user creates a segment using profile attributes from the same uploaded data. The Segment Ul shows an estimated audience size of zero.
Which two actions can the user take to view the correct segment size? (Choose two.)
Question16: An engineer is scheduling a destination export for email marketing and cloud storage destinations. The customer wants to make sure unique profiles are sent over and primary identifiers are included.
What should the engineer do during configuration?
Question17: A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.
Which segment building block should be used to create this segment?